Eastman Chemical :: essays research papers

Eastman Chemical Company hardened in Kingsport, Tennessee is in an industry that produces basic and immediate chemicals, military posture chemicals, agricultural chemicals, petrochemicals, plastics and fibers, and paints and coatings. Eastman also manufactures over 1200 chemicals, fibers and plastics as well as being the largest supplier of polyester plastics. Currently Eastman employs over 15,000 people in 30 countries with manufacturing sites tactically located in 17 countries, with Asia Pacific Region Office being one of their key offices.Eastman is known in the chemical industry as a reality leader in the e-business. They are the first chemical company to provide their customers with e-business, which allowed them to do business in a much easier and efficient manner. Eastman e-business specializes in an online shopfront and transactional Customer Centra Web-enable auctions alliances and investments in digital business, along with system-to-system ERP connections. The main foc us of Eastmans e-business was1. Creating customer-centric solutions2. Portfolio of option, along with providing solutions for customers via electronic means3. Invest in technologies/capabilities that bring value to customers4. Be externally focused5. Form partnerships6. Build an e-brand, which attract customers, suppliers and technology partners7. Leverage its intellectual capital, industry knowledge, network of contacts, credibility, brand and customer baseBy implementing the e-business, Eastmans customers were able to view products, check status of orders, access certificates of analysis, material safety data sheets, etc. The only problem Eastman originally saw with the e-business model which they hold up worked so hard to implement was that only 22 of the companies, which they do business with, are connected. And its very important to get all the companies connected into their infrastructure, which testament provide all their customers with the seven foundational principles. Kn owing the importance of getting the industry knowledgeable and connected to the e-business, Craig horse, the Asia Pacific Digital Business and Customer Service bus of Eastman Asia Division was tasked to sell the Eastmans philosophy. Knight made a two-week trip to Tokyo, Shanghai, and Malaysia to sell Eastmans integrated electronic supply chain, known as the interconnected System Solution (ISS), to business partners in the industry. He was able to sell Nagase & Co., Ltd, a company in Japan on the ISS, but they had some concerns regarding the system. Knight truly understood their concerns, and made every effort to ease the process by providing the long-term benefits of the ISS to Nagase & Co., Ltd and other business partners.According to George Eastman, business as rough-cut can put you out of business.